Our Wheelhouse
BRAND STRATEGY
I Can See Clearly Now
1
Get your target customers to know that you exist.
A focus on how you stand out to
the audience.
How are you distinctive?
2
Once they know you exist, get them to think what you want them to think, when they think about your brand. Easy.
A focus on how you stand out amongst competitors.
How are you relatively different?
PRODUCT POSITIONING
The Label On The Tin
Short Term Marketing Objectives
Acquisition / Short Term Revenue
The 5% of your category that need your product, today
Affectionately known as keeping
the lights on.
We'll work with you to:
Define the Product
What It Does (Utility)
What It Enables (Value)
Who Needs It Now
Who Will Need It In Future
Who It's Not For
Relative Strengths
How It Delivers Against the
Brand Position
BRAND POSITIONING
The Category Message
Long Term Marketing Objectives
Growth / Long Term Revenue
The 95% of your category that may be customers, tomorrow
We'll work with you to:
Define Your Category Audience
Stand out amongst competitors in your category
Set Brand Objectives.
Compile a messaging framework that delivers against the brand objectives
Setup Brand Tracking
Help you to interpret the output of tracking