What We Do
We offer three core services.
Each one is designed to deliver what you need, when you need it.
Long term marketing thinking on a short term basis.
Identifying narrative bottlenecks and removing them.
Category Design and Positioning for human and/or agentic teams.
Our Services
FOUNDER ADVISOR
The marketing voice in the room.
€ 3,000/month excl. VAT
WHY YOU NEED IT
You have a strong product but no marketing voice helping you think through category design, audience, brand strategy and positioning.
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WHAT IT IS
A sounding board to stress-test your narrative, positioning, brand strategy, messaging and marketing objectives — and how you might structure a team to achieve these.
An objective voice that has navigated this at leading firms in Web3 and Big Tech.
WHO IT IS FOR
Founders, CEOs, exec teams and boards who want marketing expertise without the complexity that a full-time hire requires. A strategic partner on call — not a consultant who disappears after the deck is done.
NARRATIVE BOTTLENECK ANALYSIS
If your message isn't landing, we'll tell you why.
€ 5,500 excl. VAT
WHY YOU NEED IT
The constraint can either be a failure of messaging — what you are saying or a failure of marketing execution — how you say it and to whom.
We help you figure out which one it is and how to fix it.
WHAT IT IS
A diagnosis of your story and how you tell it. We'll get under the hood of the heritage of the brand- the founder story and how they see the world, what the company exists to do and how the product delivers on that vision.
We'll assess whether you're telling that story in the most compelling way, to the most receptive audience.
WHO IT IS FOR
Founders or teams who feel that their message isn’t landing with their target audience or investors.
CATEGORY & NARRATIVE SPRINT
Your marketing team — whether run by people, agents or both — can only be as effective as the information you provide them.
€ 15,000 excl. VAT
WHY YOU NEED IT
You have a product but if you don't define your category and your role in it, your audiences, and a compelling narrative for the company — you're a commodity. Easily dispensed with and replaced.
WHAT IT IS
A 4–6 week sprint that produces a Marketing Manual and a Brand OS for your company — the single source of truth for the product and brand. We define your category and audience, sharpen your positioning and build a clear and compelling story that is told consistently across the business — to investors, through your marketing, comms and product messaging. It includes: ●Category Design ●Audiences ●Positioning ●Messaging Framework ●Marketing Manual ●Brand OS ●In-person kick-off session, anywhere in Europe — travel included
WHO IT IS FOR
Founders and teams who have a strong product but no clear category, story or marketing strategy to support it — and want to build it properly from the ground up.